THE STORY 
Victorialand…the happiest place on earth 

My home, known as “Victorialand” to family and friends, is the place where we gather to chat about everything and nothing, cook and eat healthy food, and laugh out loud. It’s our “happy place.”

Victorialand is the place where I model a “be brave, be victorious” way of life for my children. This mindset was my source of strength during two life-changing experiences that took place within a few years of each other: the end of a marriage and the birth of my youngest son, who has an acute visual impairment.   

"I was inspired to turn inward in search of my passion and purpose. It quickly became evident that my “why” was about helping people change their lives for the better. The “what” was staring me right in the face, literally! I took this epiphany and ran, creating a business plan focused on three key pillars"  

Key Pillars

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Voluptates, sed iusto corrupti explicabo. Dignissimos, harum. Adipisci dolorem odit minima assumenda nostrum quam nihil, iusto, ad eligendi laudantium doloribus eius reiciendis.

1

Create

a line of professional skincare products using natural ingredients that leaves skin looking and feeling good enough to empower you to #GoNaked.

Learn more

2

Develop 

a beauty inclusive business model where products are made accessible to visually impaired people


Learn more

3

Advance 

pediatric ophthalmological research to facilitate new treatments and cures for visually impaired children


Learn more
T

AS SEEN IN

Previous Next

THE MISSION

Our mission is to empower as many people as possible with skin that looks and feels good enough to Go Naked. Through a proprietary tactile recognition system called the CYR.U.S. System of Raised Universal Symbols, our products are accessible to blind, visually impaired and sighted consumers because we believe in making things easier for everyone.

VLB’s multi-tasking skincare products feed the face with time-tested, natural wonders like essential plant oils, fruit and nut oils and active botanical extracts that leave the skin primed and ready with or without makeup. Our core values guide the brand internally and externally as we strive to delight our customers every day. Whatever your story may be, knowing that your skin is at its naked best, feels really good.

The Victorialand Beauty (VLB) Difference

Feeling is Believing

Each VLB product embodies our belief that beauty should be inclusive while simultaneously providing real results that you can see, feel and touch. From the unique texture to the transformative feel and after glow, we push boundaries and don’t stop until we get it right—even if it means countless trials.

We believe everyone wants skin that looks and feels good enough to Go Naked and products should be designed to be used by as many people as possible. The idea is, if you make things accessible for disabled people, you automatically make things easier for everyone.
Our inspiration comes from near and far as we transform the ordinary into the extraordinary. From nurturing Shea Butter to exotic Olivine to powerful peptides, VLB’s products are infused with performance-driven natural ingredients known to be the change agents for smoother, brighter, younger-looking skin.

VLB is a delight to the senses---from the first touch to the final feel of having skin that looks and feels good enough to #GoNaked. 

Pure Beauty

VLB’s multi-tasking skincare products are powered with time-tested natural and organic ingredients—plant oils, fruit and nut oils and active botanical extracts–that leave the skin primed and good to go with or without makeup.
• No Parabens, Phthalates, SLS, GMOs, Mineral Oils, Synthetic Fragrances
• Cruelty-Free, Vegan, Non-Toxic
• Made in USA 

THE CyR.U.S. SYSTEM. – Blindness & Beauty: How The CyR.U.S. System Is Revolutionizing Skincare

There is a certain strength in the ritual of getting ready and the people that know this best are often the ones who are regularly overlooked in the beauty industry. As a brand we are dedicated to fixing this, by ensuring that our products are designed, packaged and advertised to be inclusive for all.

In between mixing and blending formulas, I was mesmerized by watching my 10-month old son, Cyrus, navigate his unsighted world through his keen sense of touch and sound. In awe of him and the amazing power of the mind-body connection, I was inspired to do something to change my son’s life and the lives of the nearly 300 million visually impaired people worldwide, for the better.

Empowered by the divine wonder of this eye-opening experience, The CyR.U.S. System of Raised Universal Symbols was created. This proprietary tactile recognition system is comprised of a universal set of raised symbols placed on each product’s primary package to facilitate easy identification. With a simple touch, VLBs’ skin-loving products are accessible to the blind, visually impaired and all! 

Tab heading 4

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque quis quam in risus pulvinar ultrices eget non sem. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae proin accumsan odio.

Tab heading 5

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque quis quam in risus pulvinar ultrices eget non sem. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae proin accumsan odio.

Tab heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque quis quam in risus pulvinar ultrices eget non sem. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae proin accumsan odio.

GIVING BACK

 As you may know from reading my story, my home, Victorialand, is a fun, happy place. It’s a place that radiates joy, and most importantly, it’s where I’m a mom to four amazing children ranging from toddler to millennial.

Each of my children has their unique footprint in the world and in my heart. The joy and happiness that children bring to our homes and to the world at large is priceless. It’s something we should honor, celebrate and cherish. This sentiment, along with the birth of my youngest son Cyrus, who was born with an acute visual impairment, inspired VLB’s Giving Back program.

The World Health Organization estimates that there are almost 2 million children globally with visually impairments. These children need our help to ensure that they, too, can dream, dare, and deliver. 

Learn More


Victorialand Beauty proudly supports Boston Children’s Hospital’s (BCH)Linkwith a commitment of 2 % of all sales. VLB funds are designated to BCH’s Pediatric Ophthalmology Department, the largest in the country, to support their life-changing efforts to identify new diagnostic paradigms and treatment modalities for visually impaired children.

2,000,000

children globally with visually impairments

2%

VLB contrbution of all sales

$TBD

ADD ANNUAL CONTRIBUTION AMOUNT                             

WHY BCH?

My 18-month old son, Cyrus, is a child affected by a chronic illness. Cyrus was born visually impaired due to a genetic disease known as familial exudative vitreoretinopathy (FEVR). FEVR is a hereditary disorder that affects the retina with symptoms that include vision loss or blindness, retinal detachment and strabismus. Cyrus is impacted by all of these impairments.

We recently traveled to BCH, a Harvard Medical School affiliate that is ranked # 1 pediatric hospital by US News & World Report, to meet with Dr. Yoshihiro Yonekawa, the Director of Pediatric Retina Surgery at BCH, and his team to learn more about the disease, its impact on Cyrus’ current vision, the recommended treatment and the “vision” for the future.

The visit was invaluable—the knowledge, resources and recommended treatment protocol received from this amazing team empowered us with the hope that our dream for Cyrus to live a happy, fulfilling life can be a reality with or without full vision. We will continue to make semi-annual visits to BCH to monitor Cyrus’ situation, discuss further state-of-the-art treatments for FEVR and get updates on the DreamDareDeliver Campaign. 

The CyR.U.S. System Raised Universal Symbols

My 3-year-old son Cyrus is one of the estimated 2 million children in the world affected by visual impairment. He was born with a genetic disease known as familial exudative vitreoretinopathy (FEVR) that affects the retina with symptoms that include vision loss or blindness, retinal detachment and strabismus. Cyrus is impacted by all of these impairments.

Watching Cyrus navigate his unsighted world every day, I am in awe of the mind-body connection and its ability to transform his other senses into “super powers,” particularly his sense of touch. This divine wonder led to the creation of The CyR.U.S. System of Raised Universal Symbols, a proprietary tactile recognition system comprised of a universal set of raised symbols on VLB packaging to facilitate product identification.   

The Impact

As part of the VLB community, you’re supporting BCH’s goal to “dream, dare and deliver until every child is well.”

Additionally, you’ll be supporting a product that will empower you and thousands of visually impaired people with skin that looks and feels good enough to #GoNaked. Utilizing The CyR.U.S. System, VLB is made accessible to people who face the challenge of navigating a world without the vision to do so. This tactile recognition system acknowledges the need for visually impaired people to have the independence to make their own purchase decisions and to have easy access to their beauty products within the home.

The need to create handmade beauty product markers with tape, tags, handmade Braille labels, etc.is “so yesterday.” We heard the sighs of frustration from VLB’s visually impaired community and responded with our packaging for visually impaired.

Thank you for sharing my passion for supporting the lives of those who are visually impaired, both children and adults. Together, we will dream, dare and deliver on our promise to help make the world a more inclusive place for all. 

The Need

With over 1.3 billion people affected by visual impairment, easily accessible product packaging is a must. Most brands, big and small, have not recognized this need. In fact, utilizing braille or any other form of raised symbols in the packaging and labelling industries are rare phenomenons. While some countries within the EU require the use of braille on pharmaceutical packaging, the same does not apply to commercial product packaging manufacturers who are free to choose whether they include braille or not. As most of them opt not to, many people affected by visual impairment have to rely on other people to help them put the right products in their shopping carts and apply the proper products in their bathrooms. Victorialand Beauty is on a mission to fix this problem. We hope to inspire brands in the beauty industry and beyond to create and manufacture products easily accessible by all consumers. If you make things accessible for all, you automatically make things easier for everyone. Help us to spread the VLB Love!

Previous Next

THE PRODUCT
(insert overview video below)

Project Timeline

23 April 2020

Introductory Lesson

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam erat libero, bibendum in libero tempor, luctus volutpat ligula. Integer fringilla porttitor pretium. Nam erat felis, iaculis id justo ut, ullamcorper feugiat elit. Proin vel lectus auctor, porttitor ligula vitae, convallis leo. In eget massa elit.

25 April 2020

Thematic Seminars

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam erat libero, bibendum in libero tempor, luctus volutpat ligula. Integer fringilla porttitor pretium. Nam erat felis, iaculis id justo ut, ullamcorper feugiat elit. Proin vel lectus auctor, porttitor ligula vitae, convallis leo. In eget massa elit.

27 April 2020

Politics Lesson

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam erat libero, bibendum in libero tempor, luctus volutpat ligula. Integer fringilla porttitor pretium. Nam erat felis, iaculis id justo ut, ullamcorper feugiat elit. Proin vel lectus auctor, porttitor ligula vitae, convallis leo. In eget massa elit.

WHAT OUR CLIENTS SAY

Include multiple pages in one project. With the intuitive interface and all necessary blocks, even beginners can create a good-looking website.

See More

WHAT OUR CLIENTS SAY

LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPICISING ELIT.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Ab sunt repudiandae voluptatem quae provident pariatur, amet aspernatur et cupiditate eos reprehenderit exercitationem, quidem voluptate mollitia officiis corporis beatae atque magni!

Briana Scott

Client

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Ab sunt repudiandae voluptatem quae provident pariatur, amet aspernatur et cupiditate eos reprehenderit exercitationem, quidem voluptate mollitia officiis corporis beatae atque magni!

David Tate

Client

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Ab sunt repudiandae voluptatem quae provident pariatur, amet aspernatur et cupiditate eos reprehenderit exercitationem, quidem voluptate mollitia officiis corporis beatae atque magni!

Sophia Neal

Client

Share this page!